The following principles are outcomes from my dissertation for an MA in Digital Cultures. Titled Digital Engagement and Data Governance in Nonprofit Advancement: Principles for the Future State, this document identifies four principles that can inform the work of nonprofit fundraising and engagement teams in the digital space.
Principle 1: prioritize creating a donor journey that is efficient before one that is hyper-personalized. Read more.
Principle 2: acquire digital tools that realistically fit the current and future needs of your organization. These platforms are investments for successful advancement. Read more.
Principle 3: be data informed, not data driven. Donors are more than data points; every metric represents a constituent’s personal narrative and their philanthropic priorities. Read more.
Principle 4: implement a data governance policy that is clearly articulated and easily understood by internal and external stakeholders. This policy will define how constituent data is being collected, stored, and used for fundraising and engagement purposes. Read more.
Click here to view the comprehensive bibliography for this research.
